Expertise and Experience
In 2009, we recognized we needed help with our marketing in order to grow and diversify our lead sources and loan volumes. I had worked with Sharon [Robbins] in the past and I knew she had the marketing expertise and breadth of experience that was required. I also knew that her ability to execute plans in-line with strategy was flawless. They [Carey Road] helped us to create an excellent marketing and communications strategy, develop plans, become proactive versus reactive in the market place, and show year over year growth. Sharon also successfully manages our PR, most recently for our being named 'Companies to Watch' and for our IEDC credit.
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