Outsourced Director of Marketing Services

Direct Mail, Media Ads, Internet Marketing, Website, Social Media and on and on…Who can keep up with it all?

"How do I keep up with the changes AND the competition? I know I need help but I have a business to run."

Sound familiar?

outsourced

To manage their marketing needs, a business can choose from several options:

  • They can ignore them - a popular method of dealing with an issue and an excellent way to “fast track” going out of business.
  • Hire their own marketing staff – effective, but very expensive.
  • Assign the responsibility to someone already in the organization – trusting your financial growth to an inexperienced employee is risky no matter how competent they are in their “real” job.

OR

  • Bring in a specialist – by outsourcing your marketing you can acquire the professional help that all companies need at a fraction of the cost.

At Carey Road we see the forest and the trees!

It’s no secret that when running a business, being deeply involved in the details of daily operations, possessing intimate knowledge of product/services and burdened with cost and revenue responsibilities…well, it’s easy to lose “big picture” perspective. It’s the forest versus the trees.

In fact, we’ve found that the more talented a business owner is, the more the marketing program suffers because the ‘inward” focus on the organization severely skews the customer focus needed for a successful marketing program

At Carey Road we are dedicated to the part of your business that touches the customer with the right message that best represents all of your efforts. We allow you to keep your focus on making sure the “engine” is running smoothly while we focus on the most efficient way to get you where you want to go.

As to the costs of outsourcing your marketing, when you “run the numbers” and add the cost of a dedicated employee, throw in benefits, factor in the training time required just to be an average marketer, and consider that you may be paying full time wages for something that may not need full time attention…hiring Carey Road is very cost effective.

As your Director of Marketing partner, not only do we play a very active role in planning and managing your marketing we also become a loyal member of your team. We will work internally and externally to:

  • Identify your business needs
  • Develop plans and “solutions for success”
  • Recognize the skills needed
  • Develop the budget
  • Hire the “specialists” where needed
  • Manage the projects
  • Meet the deadlines…within budget
  • Develop the tracking and metrics needed to analyze performance

Contact Carey Road Marketing today; we’re ready to be a part of your team!

Outsourced Director of Marketing Services Articles

Why Should You Care About Marketing?

Submitted by Sharon Robbins on Tue, 2011-08-30 22:20

In many businesses, marketing and advertising represents one of the top expense items

  • To ensure your business is strong, you need to make sure every dollar you spend on marketing is delivering what you expect
  • If you are getting what you expect, GREAT!
  • If not, you need to be asking why

Of course, you have to ask yourself “Do I know what to expect?”