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Submitted by Sharon Robbins on Tue, 2011-08-30 22:20

In many businesses, marketing and advertising represents one of the top expense items

To ensure your business is strong, you need to make sure every dollar you spend on marketing is delivering what you expect
If you are getting what you expect, GREAT!
If not, you need to be asking why

Of course, you have to ask yourself “Do I know what to expect?”

Submitted by Sharon Robbins on Tue, 2011-08-30 22:38

If you have good products/services but don’t have the number of customers you feel you should have.

If you can’t seem to get the right message to the right people.

If you are not satisfied with your growth plan or are unsure of how to create one.

If you or your current staff don’t have the expertise to take you to the next step in your growth.

If you have had to let go of your high-level marketing staff to cut expense and you are not getting the results you need.

Submitted by Sharon Robbins on Tue, 2011-08-30 22:45

Five key essentials of marketing and advertising that I’d like you to take away and use: