Leadership
Carey Road Marketing® is led by Sharon Robbins, a marketing leadership professional with over 20 years' marketing and sales experience.
The founder and leader of Carey Road Marketing is Sharon Robbins, a remarkably successful marketing professional with “hands on” experience in both Fortune 500 and entrepreneurial companies. She earned her Bachelors and Master's Degree (with honors) from Fairleigh Dickinson University in New Jersey and she’s won numerous awards for both Marketing and Professional excellence.
Prior to creating Carey Road Marketing, Sharon led the wholesale and retail marketing and advertising groups as well as managing the brand and public relations at a mid-sized entrepreneurial firm. During her tenure, the company doubled their annual revenue from $1.2 billion to $2.5 billion.
While at Chase, Sharon led a team of marketing professionals responsible for the design and implementation of strategy and tactics to grow the e-commerce channel. She created consumer mindset models and increased customer subscription from 70,000 to 1.1 million in three years or over 1300%.
Earlier in her career at AT&T, she was the Director of two consumer relationship segments with 45 million customers and she quadrupled revenue for one of its new product lines by leveraging consumer direct, wholesale and affiliate marketing while working with firms such as:
- Disney
- Wal-Mart
- Sears
- Barnes & Noble
- Chevron
- Star Trek
- The NBA
- Pepsi
Her experience and passion is what drives Carey Road, and Customer Testimonials affirm the value and flexibility she brings to her customers.
Carey Road Marketing is a member of NAWBO (National Association of Women Business Owners) and is certified as a WBE for the state of Indiana and the city of Indianapolis.
